Research and Planning 2: Our target audience

Our primary focus when deciding which demographic to target with our film was which genre of film we should produce. None of us had an overwhelming preference as to what genre we would like to use, so instead we decided to see which genre of film was most popular amongst people our age. We produced a questionnaire asking what people's favourite genre of film was and their age:

The results from the questionnaire were quite broad, but it was clear that out of all the listed genres, action films were the most popular. Therefore we decided to target fans of action films as our primary audience. This genre appeals to both men and women, although their is a slightly larger male audience than female audience for this type of film.

The James Bond films are a great example of a film with a large target audience; including both the young and old. Casino Royale contains action sequences for immersion as well as tense and strategic poker scenes to provide a compelling host of characters and an intriguing story. We incorporated similar features in our plot to appeal to our secondary audience of men and women aged 15-40.



A typical member of our primary target audience would be anyone who is interested in action films. This could be an 18 year old teenager who enjoys the escapism provided by action films or an adult who is able to become more involved with a storyline. Members of our target audience would likely be middle-class, as our characters depicted in the film are of the same social status. Teenagers have a respectable spending potential as they will often go to see a film with their friends. Adults on the other hand, will either see the film alone or with a partner or family member. This makes the storyline more engaging for members of our audience with loved ones as they could relate to and understand the fears of the main character. A good example of a film that has achieved success with these two audiences would be Taken.