R+P Post 14: My Target Audience

Our research revealed to us that Rock is one of, if not the most popular genre of music. Even so, we decided to categorise our target audience in order to decide on our primary, secondary and tertiary markets.

Primary audience:

• Aged between 16 and 30 years old
• Both male and female
• Specifically fans of the genre and it's other forms (indie rock, alt rock etc.)

The biggest thing we wanted to focus on with our audience was that our band's image and music should be accessible. Therefore our band has been constructed to denote a range of relatable characters and connote an equal representation of gender.

Secondary audience:

• Aged between 30-55, but not excluding those above 55
• Both male and female
• Fans of the Rock genre, but more nostalgic. Avid fans of the genre who still follow and are interested in upcoming bands.

Tertiary audience:

• Fans of popular music
• Not necessarily confined to the Rock genre
• Whilst this audience follows the mainstream music scene, they often look for artists a little bit beyond the popular scope.

We decided to ask members of our target audience information about their music preference to validate our research: