R+P Post 15: My Record Label

We have decided to name our record label Intrepid Records. Intrepid will be an independent record label that looks for young, upcoming artists who specialise in the alt. rock/indie rock genres.

There were a number of reasons we chose this name and logo design:

• The word intrepid means 'fearless' or 'adventurous', which we believed supported our band's image. Similarly, intrepid is sometimes used for comedic effect which makes it perfect for our band, which takes a more satirical approach to their expression than most bands or artists.
• The logo was designed around a compass due to the implications of the word 'intrepid'.
• Our primary influence for our record label was Rough Trade Records as we were all quite fond of an independent label with a specialisation in a specific genre. We believe that we can replicate the success of Rough Trade Records with our own record label and further it by focusing on upcoming talent.

Below are some examples of the kinds of alt. rock bands our record label would promote: