Evaluation Question 4: Who would be the audience for your media product?

When deciding what genre of film we wanted to produce, we researched which genres were the most successful.

We found out that action films were very popular and some of the most successful in the UK in 2013, which reflects the feedback we received from the questionnaire we produced in the research and planning phase. Therefore we stand by our decision to target action film fans as our primary audience.

An example of a member of our target audience could be as follows:

Demographic Information

• Male
• 15-25 years old
• Single
• Little free time due to school/work
• Low income
• Goes to the cinema irregularly

Psychographic Information

• Concerned about quality: they will only spend money on something they think is worthwhile as they have little disposable income
• Values time spent with friends
• Aware of action film conventions, so any challenges would intrigue them

A typical member of our primary audience would be a middle-class teenager or young adult who goes to the cinema periodically. They would likely see the film with friends, family or partners.

Our planned secondary audience was both men and women aged 15-40. This is because our research had shown that many people within this age range go to see action films. All of the highlighted films below are classified as action films on IMDb.

However, I came across this study showing the preferred film genre of different groups of people:

We were surprised to see that men and women aged 55+ were some of the larger audiences for action films. However, we also noticed that these groups of people make up the largest audience for thriller films; our secondary genre. As our film has more consideration towards narrative than other action films such as Fast and Furious 6 that have been very successful, we chose to target a wide group for our secondary audience and focus on peopled aged 55+ as our tertiary audience.